Company News

Dabur India Acquires Turkish Personal Care Firms

Boosts international presence with $69 million deal.

Personal care marketer Dabur India Ltd acquired three personal care products firms of Turkey’s Hobi Kozmetik Group for $69 million, according to reports. The goal is to boost Dabur’s presence in the international markets.

Hobi is a market leader in the hair gel category with a 35% share in Turkey, and markets a range of hair care and skin care products under the ‘Hobby’ and ‘New Era’ brands, Dabur said in a statement.

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